La Coque – A step up for startups in the heart of Marseille

Located in the Euromediterranée district, La Coque offers many possibilities for startups.

Located in the Euromediterranée district, La Coque provides both a showcase for area startups and a distinctive event space for the entire digital sector.

The goal? To ensure Provence-Alpes-Côte d’Azur remains a global leader in Next-Gen tech, app development, and Industry 4.0 initiatives.

Euroméditerranée provided a tantalizing glimpse of the possibilities of La Coque last January. A pop-up showroom was created at the Dock des Suds so that nearly two dozen start-ups from the French Tech network could demonstrate their technologies during a special “evening of innovation”. The event featured emerging companies like Fenotek and its videophone that serves as a connected butler, iProtego and its platform dedicated to protecting digital identities, Xtim and its avianesque drone, the Bionic Bird, Deliveroo and its meal delivery platform, and Wineven and its digital sports coaching platform.

The evening was an enormous success, attracting large crowds and creating tremendous buzz around the startups. Now, nine months later, that pop-up showroom has become a permanent establishment known as La Coque.

Located Place Henri Verneuil, in the Euroméditerranée district of Marseille, La Coque has two objectives. First, it provides a demonstration space for connected objects so that professionals and the general public can discover the latest technologies developed by local companies in fields such as healthcare, aeronautics, and energy savings. Second, it will host events for the digital sector such as conferences, meetings, and training sessions. By combining these functions, La Coque will boost start-up growth and foster cross-fertilization, which will lead to greater sector-wide innovation.

A two-million-euro project

The overall budget for La Coque is roughly two million euros. The initial financing is being overseen by Euroméditerranée and the French government, which has provided a grant of 190 000 euros. Private sponsors will be added to ensure the long-term viability of the project.

A similar startup showcase already exists east of Aix-en-Provence in Rousset. Connectwave, which opened in 2009, features individual display areas for connected objects created by local startups and tech companies. The new La Coque space will be larger and between 15 and 20 display areas can be in action at any one time, allowing users to test and provide feedback on new products. With its prominent position in the Euromediterranée district, La Coque is expected to welcome more visitors than its counterpart in Rousset.